The growth of vegetarian & vegan food & drink has been incredible as more and more consumers realise the benefits of following a partial of full meat-free, plant-based lifestyle, with 2% or around 1.3 million people following either a strictly vegetarian or vegan diet. The overall market for meat-free & plant based is now estimated to be worth around £1.8 billion and growing at +18.5% YoY.
By 2025 it is estimated that 1-in-4 of the population will be following a broadly meat-free or plant based diet.*.
*Source The Grocer Guide to Free-from & Plant-based – 27th March 2021
1st Veggietopia + Flexitaria
August 2022
Veggietopia – the best of Vegetarian & Vegan foods with a Flexitarian dimension
Live RoadShows + Virtual Streamed Experiential & Full support!
11 days @ major Foodie Festivals, Reach up to 150k & 15k individual sponsor samples
Radio, print & on-line; 485 pieces – campaign editorial + branded competitions - coverage 76m
Campaign & branded social interactions, target 220k + campaign website, 100k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Vegetarian, Vegan & Flexitarian brand categories
Overall campaign value approx; £1.5m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live RoadShow experiential sampling
2. Media - Radio / Print / On-line
3. Social & Web
4. Promotional & Trade support
Dairy-alternative / Fruit / Meat-alternative / Plant-based foods / Pizza & Pasta / Protein & protein bars / Ready-meals / Savoury Snacks / Snacks / Soft drinks / Tea & Coffee / Vegetables / Yoghurt
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from July 2021 but with a changed format reflecting the ‘New Norm’ our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
1st Mixorama –
At-home cocktails
3rd BeerathoN –
Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
26th National BBQ Week –
BBQ & alfresco eating
5th A Better Breakfast + National Deskfast Day – Breakfast
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Free From Fortnight –
Free-from & Well-being
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime –
Brunch & Lunch
1st Time 4 Teatime –
Teatime & Early evening meal
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama –
At-home cocktails
1st Veggietopia + Flexitaria
August 2022
Veggietopia + Flexitaria has exclusive product categories, reserve yours now
Please contact me with press info
Find about more about Veggietopia + Flexitaria and it aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns